User Story Mapping in Scrum Teams

How to implement User story mapping in Scrum teams

User story mapping has become a go-to technique in Scrum for effectively capturing and visualizing user requirements. While Product Managers and Agile teams commonly leverage this approach, user story mapping extends its benefits to various stakeholders involved in the Scrum process. This article will act as a comprehensive guide for Agile Product Development. Indeed, it will explore how the different users in Scrum can harness its power to drive successful product development. 

Product Managers

As the orchestrators of product vision and strategy, product managers play a vital role in user story mapping. Not only do they utilize this technique to gain a holistic view of user needs, but also prioritize features. User story mapping helps product managers identify gaps, dependencies, and opportunities, enabling them to make informed decisions that align with the overall product vision. 

A holistic view of the roadmap, the different sprints, the status of the task and the overall progress of the project
A holistic view of the roadmap provides insightful information on the overall progress of the project

Scrum Masters

Scrum Masters act as facilitators and coaches for the Scrum team. They play a crucial role in ensuring effective collaboration and communication. Hence, user story mapping serves as a valuable tool to guide and facilitate user story discussions and sprint planning. It helps them create a shared understanding among team members and fosters a collaborative environment. 

Development Teams

As for development teams, they are at the heart of the Scrum process, responsible for transforming user stories into working product increments. As a matter of fact, user story mapping helps development teams gain clarity on user requirements, dependencies, and priorities. It enables them to plan their work effectively, break down stories into actionable tasks, and align their efforts toward delivering value to end-users. 


Next, user story mapping allows Designers to understand the user journey and design experiences that meet user needs. By visualizing user stories, designers can identify touchpoints, pain points, and opportunities to enhance the user experience. They can collaborate with product managers and development teams to create intuitive and user-centric designs. 


Finally, stakeholders such as executives, customers, and business analysts, benefit from user story mapping by gaining visibility into the product development process. The tool provides a clear picture of the product’s direction, timeline, and expected features. All stakeholders can actively participate in discussions, provide feedback, and ensure alignment with business objectives. 

Discussion board on each card between stakeholders
Easily leave comments or discuss with all stakeholders on the selected card

All in all, user story mapping is a versatile technique that caters to various users involved in Scrum. From product managers shaping the product vision to development teams delivering working increments, each stakeholder benefits from the shared understanding and collaborative environment fostered by user story mapping. By leveraging this technique, Scrum teams can streamline their processes, enhance communication, and deliver products that truly meet user needs. 

Start embracing the power of user story mapping and unlock the full potential of Scrum! 

You would like to implement user story mapping in your team but don’t know where to start? Check out our games to Teach & Learn user story mapping! Use our premade templates as a basis or read through our step-by-step guide to create your own from scratch!

How User Story Mapping Can Revolutionize Agile Project Management

Agile project management has become an integral part of software development methodologies. It has revolutionized the way software development teams operate, making them more flexible and adaptable to changing market demands. At FeatureMap, a User Story Mapping Software company built by engineers, we believe that User Story Mapping is the best agile technique for managing software development projects.

What is User Story Mapping?

User Story Mapping is a technique used in agile project management to plan and organize product development based on user needs. It involves creating a visual representation of user stories, which are short, simple descriptions of a feature or functionality that a user needs to accomplish a specific task. The user stories are then grouped into themes or epics, and arranged in a hierarchical order to create a map of the product development process.

Why is User Story Mapping the Best Agile Technique?

User Story Mapping is the best agile technique for several reasons. Firstly, it helps in prioritizing techniques by providing a clear understanding of the user needs and requirements. This enables the development team to focus on the most important features and functionalities, ensuring that the product meets the user’s needs and expectations.

Secondly, User Story Mapping is a lightweight and non-nonsense stand-alone solution, which means that it is easy to use and does not require any additional software or tools. This makes it accessible to all members of the development team, regardless of their technical expertise.

Thirdly, User Story Mapping is an effective tool for creating agile project plans. By providing a clear and concise overview of the user stories and their priorities, it enables the development team to plan and schedule their work more efficiently. This ensures that the project stays on track and is completed within the required timeframe.

Example of User Story Mapping in Agile Project Management

Let us consider an example of how User Story Mapping can be used in agile project management. Suppose we are developing a project management software using agile development software. The first step is to identify the user needs and requirements. This can be done by creating user stories, such as “As a project manager, I want to be able to assign tasks to team members, so that I can track their progress and ensure timely completion of the project.”

Once the user stories have been created, they can be organized into themes or epics, such as “Project Management,” “Task Assignment,” and “Progress Tracking.” These themes can then be arranged in a hierarchical order, creating a map of the product development process.

Using User Story Mapping, the development team can easily prioritize the user stories based on their importance and create an agile project plan that focuses on the most critical features and functionalities. This ensures that the project is completed within the required timeframe and meets the user’s needs and expectations.

The Bottom Line

User Story Mapping is one of the best agile techniques for managing software development projects. It helps in prioritizing techniques, creating agile project plans, and providing a lightweight and non-nonsense stand-alone solution. At FeatureMap, we believe that User Story Mapping is essential for any software development team that wants to be agile and flexible in today’s fast-paced market.

You can try FeatureMap and get started with making your first map right away, and for free.

Story Mapping: A Reliable Agile Methodolgy

User Story Mapping - A Reliable Agile Methodology

Story Mapping consists of ordering a project or product into tasks and organising each one into segments so you can better understand the whole picture and make better informed decisions for timelines, resources and roadmaps.

Such tools as Trello can be great for tasks or quick lists, but when you need more than a just columns. User Story Mapping utilises an agile methodolgy, incorporates sprints and gives you a broader view across the entire project.

When it comes to backlogs it can feel overwhelming, in some cases difficult to grasp how to start or what to prioritise. At times projects can be entirely sidetracked by mismanagement of priorities and a good Story Map of a product can highlight the Minimum Viable Project.

To solve these situations a Story Map can be utilised to reduce the backlog, refocus the project and remind the entire team of the end goal.

When designing a Story Map you must look at the bigger picture. It is often sensible to set aside a period of time (hours or days) to effectively cover the vision. We have some further in depth guides and resources to read up which are linked again at the bottom of this article. But for now.. we’ll cover the basics as an intro to why Story Mapping is a reliable Agile Tool.

We have guides all across this blog, but to get you straight into it, lets do a quick theory crafting test.

You will need to set out the broad goals of the entire product… the ideals, the dreams, think big.

To best utilise Story Mapping is to tackle the entire big picture, not just a singular sprint. Do not fall into the trap of a niche narrow sprint at this stage. The power of User Story Mapping is being able to see the entire product and split it up into those sprints. To see what can the MVP, what can be the optimal, and even split the big picture into easy acessible projects.

First write out the user stories by setting out functions.

The fuctions could be “Logging in” or “Website Dev” or “Graphics Design”.

The limit is based on how you wish to organise. We suggest basic, and start simple as the beauty of working on a tool with many is the ability to adjust and change at will.

Good rules to follow:
Horizontally, set out the title and set the user story under each function.
Vertically, set out the main stories or issues related to each other.

At this stage you can then prioritise importance from left to right, and from up to down. This creates a format of the top left card, being the most important.

Once you have the information down in cads and across the board. Start to slice.

Slicing the list.

Once the stories are organised into groups and themes. You can start with slicing the list into sprints of what is the Minimum Viable Spec, or as Jeff Patton puts it — “The minimium viable product in the smallest product releases that successfully achieves its desired outcomes”.

Step 2 — You can see the sprints have seperated, clearly, what functions are required in each layer.

You can set sprints into what you need to achieve. The trick of utilising story mapping is by setting out the entire dream product, then breaking your product/project into sections of achievable, working, and required sprints.

Wait… are we done already?

Do remember, the story map is not a static beast, it can be adjusted, amended with feedback, changed and adapted to suit the needs.

With multiple team members working on it, as a team, you can start to see the end goal, the ideal product. When working as a group you will be able to clearly define what each of you need.

Too often I have seen teams all have an idea in their head, start with a map and quickly realise their shared vision was mismatched!

The simple act of making the map together re-aligned with everyone on the same page, generated new innovations and removed any potential future unnecessary friction.

Next Steps.

Some more tips for the next steps:

  • Set status of a card
  • You can set time estimations
  • Set importance of cards
  • Use colours to set a custom identifier, such as challenge or complexity.
  • Use extra columns and set sections

The use of a story map will grow with each iteration, and with each demand.

Step 3 — Expanded map with colours, descriptions, checklists, status, and time estimations.

One thing is to ensure you are always planning the entire project, clearing backlog and not focusing on individual sprints.

And all of a sudden you have a grasp of your project.

It really is that simple.

If you want to see the tool we used for the images, check out

How to create a user story map in 7 steps

User story mapping is an agile methodology with a focus on product design/development. It doesn’t stop there, but in this article we’ll focus on product design. Designing with user story mapping is one of the secret weapons to create a user-centered product. The product design process always begins with first understanding the problem and the user’s goals. The power of this, is the ability to spec out multiple users, mulitple goals and clearly display our entire process whilst following a natural, narrative flow of the users journey.

User Story Mapping can be narrowed down to organising user goals, activities, and user stories. This can help your product flow or backlog and create an visual backlog, that everyone understands.

Why is it important to create a User Story Map for your project?

  • Your customers need a simple way to confirm product goals.
  • Your teammates benefit from such a straightforward platform.
  • Teammates can get access to the entire scope and see and add valuable ideas.
  • Developers can see the entire specification for the product.

To sum up, user story maps are the visual aid to building shared understanding between project members.

Creating a user story map can take time, but you can follow a pretty clear and logical process, with a good efficient start you’ll be ahead in no-time. This could be a solo task, but to the absolute advantage of a user story map is to use it as a tool to have discussions with your wider team team.


What you’ll need: Grab your team, your VOIP of choice, boot up a brand new Map (Create from scratch) and sit back with a meeting blocked out for the team.

Do note, this is not a presentation but an involved group activity, so be mindful of voip etiquette.


Step 1: Frame the journey

Before you start mapping, you want to frame the exercise around a common goal. This could be your product vision or the goal of a specific feature you’re mapping out.

One of the simplest ways to do this is just to ask: What does our product do?

If this feels too big or gets too unwieldy, think about some constraints you can add to your user story mapping session:

  • What? – What problem are you trying to solve? What product do you want to build or what feature do you want to add?
  • Who? – Is there a specific user or user group you’re building for? Who are your potential customers?
  • Why? – Why build this for the user? What is the benefit to your team and company for building this feature or product? How will giving users this add value to the bottom line?

Talk it through and make sure everyone understands the vision and overarching goal of the user story mapping session.

Be aware, you may find such varied views from each other this may outline some sticking points from the get go!


Step 2: Build your story backbone

The backone of your map covers the entire journey described in high-level tasks or steps from start to finish. Don’t get too detailed, that comes at a later task. Go wide, not tall. Discover your goals and map your journey.

As an example, let’s say we’re building a product that helps someone buy a record track. At the highest level, the steps they take are:

  1. Sign up for an account
  2. Search for the track by genre/year/artists/album
  3. View/listen to the song track
  4. Enter payment information
  5. Buy track
  6. Download track
  7. Interact with social/stars/review of track.

Each feature or step can get more indepth later and expand out with sub headings, cards and individual descriptions.

Your product is probably a lot more complex. Here are few ways to help identify your backbone:

  • The expert details the journey: Ask one of the subject matter experts to walk through the problem step-by-step. How do they tackle this? What steps do they take and what tasks do they perform?
  • Everyone creates cards and inputs on the map: As you create cards on FeatureMap, get each familiar team member writing their own cards and detailing their journeys. Everyone can input the steps that need to be taken and add them to the map. Don’t worry about duplicates now, as this may highlight misunderstandings or merge tasks to a better project flow.
  • Brainstorm with your team to collect the most possible solutions and put all user stories under the related steps.

Once complete, think about the ideal user flow. The use case. Does the map fit and cover all steps for the journey?

What if you’re working with an existing backlog? If you have a backlog full of well-written user stories you can simply add them into your map. In some cases, this might even be the majority of your steps and you could utilise an API, or import features from JIRA or Trello.


Step 3: Identify and group your cards

As you look through the steps your user takes, you’ll start to notice some common groups, or activities that could be placed within groupings. In user story mapping, we call these activities.

Your activities (also known as user stories at this stage) are listed above the user steps (or epics) to make up your backbone.

As an example, lets return to our previous product of buying a record track. Here we can build out a step:

  • Search for a track by genre/year/artists/album

We can break this into individual cards of:

  • Search for a track
  • Search for an artist
  • Search for an album
  • Search within a genre
  • Search for a genre
  • Search tracks within a year, or a specific year.

You can see how these could all be individual tasks with a group of “Search for a track”. Here we can, with relative ease, start to identify user steps, user stories that all correlate to a user goal.

User Goal/Activity – Find a Track.
User Step/Epic – Search
User Story/Card – Search for an artist, then search for a track.


Step 4: Break large tasks into subtasks

It’s time to go a step deeper. The cards in your backbone are most likely too big to be tackled in a realistic single sprint. This step covers breaking down those cards and activities into smaller groupings and user stories.

Step 4 involves your team editing cards, splitting them into two, rewriting and reorganising them. Cards here could be reorganised and moved around the map. Placing cards into activities/sections/groupings will making it clearer for all involved promoting that shared understanding.

One key point of advice – Do Not Get Bogged Down!

FeatureMaps and User Story Maps are living, breathing things, cards get developed, edited, added to and when first mapping out the entire user story aim to cover it all at a higher level scope first.

Step 5: Fill in missing tasks.

This step has you expanding, checking for missing task, filling in the blanks.

Ask your teams if they are covered and user story is represented no the map.

One simple and effective test is to have someone walk through the scenario from a different user perspective. This is what is called utilising Personas. Act out the steps as your user and allow the team to highlight when missing steps/cards/goals are not on the map and have them add them.

Each department will see this differently, for example the graphics and UX design team may differ on presentation while the coders are thinking about stacks and the sales team are thinking about pain points and upselling.

If a team member states “Ah ha, this is missing or may cause problems…” then this stage is doing well.

Step 6: Prioritise your activities and cards.

Your Map and backbone is how your users move through your product. Each section at this high level are equally important, building blocks to the entire product/project.

Here you can easily see the whole picture and work with your team to find the best minimal viable product. This stage is ideal to figure out what has the highest priority, while allowing other sections to be put aside.. for now.

Now that you have the user map prioritised vertically, you can create horizontal “layers” that represent your MVP to Full release.

A good practice is to ensure that each layer should be creating value across each user and activity.

Step 7: Maintain your Map.

The last step covers using your living, breathing, evolving map.

Checking up your progress, see quickly the wider picture of your team.

Ensuring cards and tasks stay on track, assign deadlines to individual tasks and adjust work flow carefully.

In FeatureMap you can assign dates to tasks, cards or groups to keep track of progress.

You can assign cards to individual team members, and add progress status to each card, such as “todo, progress, done, etc”

You can expand and add timings or costings, or other custom metrics and utilise the aggregation tool which allows you to see the combined time within each sprint, grouping, or the larger map.

Audio Finder – A Fictitious Project about finding audio tracks and downloading them. Viewed as a User Story Mapping Board on

You can view the example map here, where we have enabled public sharing to allow anyone outside the team to view:

Maintaining a User Story Map will allow you to continue with an organised approach, power up your management and team communication.

If you want to see more guides, check out some other blog posts, or if you want to see another example – check out Movie Buddy Map.

Get started now for free right here.