Story Mapping Can Help Your Team Understand

When working with a large organisation it is not uncommon for everyone to picture the product in different ways.

When you have multiple smaller teams come together to create a product, each team can have different requirements. This can clog up development and in some instances waste time, building the same features in multiple different ways.

A few years ago I was assisting in the development of a now-popular mobile app. The team of designers all had different ideas on the end goal and it wasn’t until we mapped the entire user story that this was realised.

Confused Team Mapping Out Individual Requirements

The managers wanted to see a CRM in the backend that would allow them to see the flow of products and users and to manage the support workers and content creators.

The content creators wanted to have a CRM in the backend that allowed them to edit, create and update articles and products.

The sales team wanted to have a map system that would allow users to find a product based on location.

Shared Understanding with a Shared Vision

When we put all three together we could see an overlap of two different CRM systems and a product completely overlooked by the other teams.

Mapping your story helps you find holes in your thinking.

When we set out and built an entire wall, it was clear that each team had a different idea. Once they were able to list each card across the map, teams merged ideas, worked on the initial idea and framed the entire product.

Once the ideas had been merged, expanded and realised, the team was able to expand their understanding to a shared understanding.

Shared MVP Achieved With Understanding

The team were then able to split up their design into a minimum viable product that successfully achieved the desired outcome.

Sadly, it was realised that months had been wasted on planning features of a project with no compatiblity with the rest of the team.

Fortunately, when creating their product on FeatureMap (even linking with remote team members across the world) they were able to hash out a new plan and deliever well within time.

Mapping your story helps with shared understanding.

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