When building your story map, you should include all the relevant people, regardless of position, in the team. Due to their different foundations and interests, they will all offer unique and valuable points of view. A User Story Map is used to map out what you, as developers or managers think about when it comes to the user’s experience.
One advanced tactic is to involve the customer with a customer facing Story Map.
Customers have probably seen roadmaps but to truly involve a customer a back-log will always show more detail, yet a Story Map can show your progress with a beautiful planned out snapshot.
Why use a customer facing Story Map?
Story Maps are for shared understanding and can share a clear overview of the whole product or project.
While you may not be able to share your post-it note maps very well, here at FeatureMap you can create a copy of your internal map and create a map for public facing, set it to public and share the link, such as this demo map:
A tool such as FeatureMap, used to share your product design lends more value to the customer, as it is always online, available to view and offer feedback.
When should I use a customer facing story map?
When sharing story maps with customers, it is important to iterate that a story map is not a roadmap, it is a living, breathing, evolving workflow. One day you may have features and functions set for the next release and the very next day it could be bumped up, down or adjusted.
The value of such a map is measured not only in the transparency of your dev team and work, but the process of your dev team.
In one such instance, we saw a knowledgeable member of the public witness a planned feature who then recommended an alternative method and offered code, for free. Through sharing your Story Map the project was assisted by a passionate user.
Story Mapping evolves and changes. If your customers struggle with the methodology it is probably wise to have two maps, one for devs, and one for the customers. You can set one to private, for your team and shareholders who can work through it and have a public shared customer facing map which encourages feedback, and interaction. We advise experimenting with the entirely public facing single map first.
As such we advise involving a customer as soon as possible.
How to make the map public?
When on your FeatureMap, click the top right blue spanner icon:
Then below you’ll have your options pop up.
Here you can click “Make map public”.
Do note you can click this button again “Make map private” to remove your public access link.
Once public you’ll be able to share the URL and add this to your emails, webpage or direct as links.
To see an example demo map check here: https://www.featuremap.co/mp/FviDEf/moviebuddy
Due Dates, Estimations, Custom Fields
Creating your user story maps you will notice a few fields with due dates, importance, color, and custom fields which are default set to Estimation and Elapsed time.
The custom fields have the option to be aggregator fields and the numerical value will add up with other cards in the column, task, activity.
Here you can see that two cards have point values and cost values which are aggregated at the title card at the top:
All these features and functions can help with building trust with your customers as you demonstrate transparency with your activities.
Take customer feedback and deliver extra value by integrating their suggestions, ideas and changes into cards, sprints and allow those customers to see their feedback, in real-time, get integrated into a product promoting customer loyalty.
FeatureMap offers JIRA integration.
You can sync your map with JIRA or import a snapshot of JIRA and edit it from that point.
With your User Story Map integrated with JIRA, you can sync your tasks and display a beautiful map of your backlog suited for your customer facing interaction.