Farewell and Gratitude from FeatureMap

Dear FeatureMap Users,

It is with mixed emotions that we have to share some important news about the future of FeatureMap.

After a decade of serving as your go-to User Story Mapping tool, it is with a heavy heart that we must inform you that we have made the difficult decision to close down FeatureMap. Our platform will no longer be available starting March 31, 2024.

This decision was not reached lightly. Many things happened in 10 years: some of us got kids, new professional opportunities came up, the competition became fiercer, and how could we forget the pandemic that stopped so many projects in their tracks? It’s been a wild rollercoaster; we learned a lot during this time. As our first startup, FeatureMap has been a major part of our lives, and we’ll always cherish these memories and the kind words of support we received from you along the way. But today’s challenging market landscape as well as our own personal aspirations have significantly impacted our ability to continue operating as a viable business, and thus we have to bid farewell.

We want to express our deepest gratitude to you for being an integral part of FeatureMap’s journey. Your trust, support, and valuable feedback have been instrumental in shaping our platform into what it is today. We have seen remarkable projects take shape, teams align, and visions become a reality. It has been an honor to witness the incredible work that you have accomplished using our platform.

As FeatureMap prepares to close its doors, we want to ensure a smooth transition for you. We encourage you to export the content of your maps as archives or make screenshots so that you can have access to your valuable work beyond our closure date. To that effect, all users can now export their maps as files and images. We regret that we won’t be able to provide any ongoing support or data retrieval after March 31, 2024.

While we part ways with a heavy heart, we take solace in knowing that we have made a difference in the lives of so many people. We hope that you will continue to explore and embrace other platforms that can support your future endeavors and help you bring your ideas to life.

If you have any questions or need assistance during this transition period, please do not hesitate to reach out to Julien and Tristan at support@featuremap.co. They will be happy to provide guidance and answer any queries you may have.

Should you be interested in purchasing the source code of FeatureMap for non-commercial use or continuing the adventure by acquiring FeatureMap and run it commercially, please reach out to sales@featuremap.co. Once again, thank you for being a part of our FeatureMap family. We have truly cherished the opportunity to serve you.

User Story Mapping in Scrum Teams

How to implement User story mapping in Scrum teams

User story mapping has become a go-to technique in Scrum for effectively capturing and visualizing user requirements. While Product Managers and Agile teams commonly leverage this approach, user story mapping extends its benefits to various stakeholders involved in the Scrum process. This article will act as a comprehensive guide for Agile Product Development. Indeed, it will explore how the different users in Scrum can harness its power to drive successful product development. 

Product Managers

As the orchestrators of product vision and strategy, product managers play a vital role in user story mapping. Not only do they utilize this technique to gain a holistic view of user needs, but also prioritize features. User story mapping helps product managers identify gaps, dependencies, and opportunities, enabling them to make informed decisions that align with the overall product vision. 

A holistic view of the roadmap, the different sprints, the status of the task and the overall progress of the project
A holistic view of the roadmap provides insightful information on the overall progress of the project

Scrum Masters

Scrum Masters act as facilitators and coaches for the Scrum team. They play a crucial role in ensuring effective collaboration and communication. Hence, user story mapping serves as a valuable tool to guide and facilitate user story discussions and sprint planning. It helps them create a shared understanding among team members and fosters a collaborative environment. 

Development Teams

As for development teams, they are at the heart of the Scrum process, responsible for transforming user stories into working product increments. As a matter of fact, user story mapping helps development teams gain clarity on user requirements, dependencies, and priorities. It enables them to plan their work effectively, break down stories into actionable tasks, and align their efforts toward delivering value to end-users. 


Next, user story mapping allows Designers to understand the user journey and design experiences that meet user needs. By visualizing user stories, designers can identify touchpoints, pain points, and opportunities to enhance the user experience. They can collaborate with product managers and development teams to create intuitive and user-centric designs. 


Finally, stakeholders such as executives, customers, and business analysts, benefit from user story mapping by gaining visibility into the product development process. The tool provides a clear picture of the product’s direction, timeline, and expected features. All stakeholders can actively participate in discussions, provide feedback, and ensure alignment with business objectives. 

Discussion board on each card between stakeholders
Easily leave comments or discuss with all stakeholders on the selected card

All in all, user story mapping is a versatile technique that caters to various users involved in Scrum. From product managers shaping the product vision to development teams delivering working increments, each stakeholder benefits from the shared understanding and collaborative environment fostered by user story mapping. By leveraging this technique, Scrum teams can streamline their processes, enhance communication, and deliver products that truly meet user needs. 

Start embracing the power of user story mapping and unlock the full potential of Scrum! 

You would like to implement user story mapping in your team but don’t know where to start? Check out our games to Teach & Learn user story mapping! Use our premade templates as a basis or read through our step-by-step guide to create your own from scratch!

How User Story Mapping Can Revolutionize Agile Project Management

Agile project management has become an integral part of software development methodologies. It has revolutionized the way software development teams operate, making them more flexible and adaptable to changing market demands. At FeatureMap, a User Story Mapping Software company built by engineers, we believe that User Story Mapping is the best agile technique for managing software development projects.

What is User Story Mapping?

User Story Mapping is a technique used in agile project management to plan and organize product development based on user needs. It involves creating a visual representation of user stories, which are short, simple descriptions of a feature or functionality that a user needs to accomplish a specific task. The user stories are then grouped into themes or epics, and arranged in a hierarchical order to create a map of the product development process.

Why is User Story Mapping the Best Agile Technique?

User Story Mapping is the best agile technique for several reasons. Firstly, it helps in prioritizing techniques by providing a clear understanding of the user needs and requirements. This enables the development team to focus on the most important features and functionalities, ensuring that the product meets the user’s needs and expectations.

Secondly, User Story Mapping is a lightweight and non-nonsense stand-alone solution, which means that it is easy to use and does not require any additional software or tools. This makes it accessible to all members of the development team, regardless of their technical expertise.

Thirdly, User Story Mapping is an effective tool for creating agile project plans. By providing a clear and concise overview of the user stories and their priorities, it enables the development team to plan and schedule their work more efficiently. This ensures that the project stays on track and is completed within the required timeframe.

Example of User Story Mapping in Agile Project Management

Let us consider an example of how User Story Mapping can be used in agile project management. Suppose we are developing a project management software using agile development software. The first step is to identify the user needs and requirements. This can be done by creating user stories, such as “As a project manager, I want to be able to assign tasks to team members, so that I can track their progress and ensure timely completion of the project.”

Once the user stories have been created, they can be organized into themes or epics, such as “Project Management,” “Task Assignment,” and “Progress Tracking.” These themes can then be arranged in a hierarchical order, creating a map of the product development process.

Using User Story Mapping, the development team can easily prioritize the user stories based on their importance and create an agile project plan that focuses on the most critical features and functionalities. This ensures that the project is completed within the required timeframe and meets the user’s needs and expectations.

The Bottom Line

User Story Mapping is one of the best agile techniques for managing software development projects. It helps in prioritizing techniques, creating agile project plans, and providing a lightweight and non-nonsense stand-alone solution. At FeatureMap, we believe that User Story Mapping is essential for any software development team that wants to be agile and flexible in today’s fast-paced market.

You can try FeatureMap and get started with making your first map right away, and for free.

Why Agile Methodolgy?

As a project leader, you know that Agile methodology is essential for successful software development. User story mapping is a prioritizing technique that helps teams understand the user’s needs and plan the development process. At FeatureMap.co, we offer an agile tool that simplifies user story mapping and streamlines the software development process. In this post, we’ll discuss the advantages of Agile methodology and explain how our tool can help you achieve your project goals.

Why Agile Methodolgy?

What is Agile Methodology?

Agile methodology is a software development methodology that emphasizes flexibility, collaboration, and continuous improvement. Unlike traditional Waterfall methodology, which involves a linear approach to software development, Agile methodology involves iterative development and testing.

Agile methodology offers numerous advantages, including faster time-to-market, improved quality, increased customer satisfaction, and reduced risk. By using Agile methodology, teams can respond quickly to changing requirements and deliver software that meets the user’s needs.

User Story Mapping

User story mapping is a prioritizing technique that helps teams understand the user’s needs and plan the development process. It involves breaking down the user’s requirements into small, manageable stories that can be completed in an Agile sprint. User story mapping ensures that the development team is focused on delivering features that are valuable to the user.

For example, imagine that you are developing a project management tool. Your user stories might include creating tasks, assigning tasks to team members, and tracking progress. By breaking down the user’s requirements into small stories, you can prioritize the features that will provide the most value to the user.

The Benefits of Using FeatureMap

The Benefits of Using FeatureMap

At FeatureMap, we offer an Agile development software that simplifies user story mapping and streamlines the software development process. Our tool offers a collaborative environment that allows teams to work together seamlessly, ensuring that everyone is on the same page.

Our tool is easy to use, even for teams that are new to Agile methodology. With real-time tracking and prioritizing features, our tool ensures that everyone is working towards the same project goals.

How FeatureMap’s Tool Can Help with Agile Project Plans

Our tool offers numerous benefits to Agile project planning, including:

Prioritizing features: Our tool makes it easy to prioritize features based on user needs, ensuring that the development team is focused on delivering features that provide the most value.

Creating a shared understanding: FeatureMap helps teams all get on the same page by seeing the visual big picture.

Story points in Jira: Our tool integrates with Jira, allowing teams to track their progress and estimate the time required to complete each task.

Real-time tracking: Our tool offers real-time tracking of progress, allowing teams to identify and address issues quickly.

So what next?

Agile methodology is essential for successful software development, and user story mapping is a key prioritizing technique that helps teams deliver software that meets the user’s needs. FeatureMap’s Agile development software offers numerous benefits, including a streamlined development process, a collaborative environment, and real-time tracking. If you’re looking to improve your Agile project plans, we encourage you to try it out free today.

Learn User Story Mapping with these games

Are you tired of feeling overwhelmed by your backlog and deadlines? Do you want to improve communication and alignment among your team? Look no further! A User Story Mapping Workshop is the perfect solution. Not only will it help identify problem areas, but it’s also easy to teach and can be introduced with a simple game.

In just 30 minutes, your team will learn how to use this powerful technique to make the most of their time and effort. Don’t let fear of the unknown hold you back – give User Story Mapping a try and watch your team thrive!

Teaching User Story Mapping to your team can seem a little daunting to newbies when you first pull up a full FeatureMap. Luckily, User Story Mapping is easy to teach, and I have a great simple exercise to walk your team through as an introduction.

The technique is innately simple and can be taught with one simple game (because if we say game instead of exercise, it sounds better, right?).

I have some exciting and engaging 30-minute games that you can use in your teaching workshop or as a starting point for a User Story Session. These games will not only help your team develop a better understanding of User Story Mapping, but they’ll also have fun and build team cohesion along the way. So why wait? Add some fun and learning to your next workshop and watch your team thrive!

How to conduct a User Story Mapping session and teach!

How to teach User Story Mapping with a game

Running a user story mapping session is fairly straight-forward and you can get sorted quickly.

Here is an easy set of instructions broken into 8 steps:

  1. Begin by explaining the concept of User Story Mapping and its importance in the product development process.
  2. Provide an overview of the steps involved in conducting a User Story Mapping session, including how to identify user needs and create a shared understanding of the product vision among team members.
  3. Divide the participants into small teams and give each team a scenario, such as developing a new mobile app or a website for a small business.
  4. Ask each team to brainstorm and identify the different user needs and goals that the product should address.
  5. Have the teams create a rough draft of their User Story Map, using sticky notes or a whiteboard to organize the user stories into columns representing the different phases of the product development process (e.g. planning, development, testing, etc.).
  6. Ask each team to present their User Story Map to the group, explaining their reasoning behind the organization and placement of the user stories on the map.
  7. Facilitate a group discussion to identify common themes and areas for improvement in the different teams’ User Story Maps.
  8. Conclude the exercise by summarizing the key takeaways and reinforcing the importance of conducting User Story Mapping sessions as part of the product development process.

By participating in this exercise, team members will gain hands-on experience in conducting a User Story Mapping session and will learn how to use this tool to create a shared understanding of the product vision among their team.

Get to Work!

One of the easiest and well known games is the “Get to work” or “Wake up in the morning” tasks.

You write out on your map what you do each morning. This can be broken down to the most mundane steps.

I once had a team member write out everything they did which included an impressive rising time of 4am and 3 hours of morning preperation. I have since added to the challenge that they only have 20 minutes to get up and to get out the door to get to work.

What you can do is expand the task to reduce the time available, and to extend the time available to experience with what they add and cut aka minimal viable product! 😉

We have a map here of an example of our “Get to work”

The Jigsaw Piece Game

The Jigsaw Piece Game to help learn story Mapping

Another game that can be used to introduce the concept of User Story Mapping without the need for cards is called “User Story Jigsaw.” This game involves dividing the participants into small teams and giving each team a set of user stories that are related to a specific product or project. The teams must then work together to organize the user stories into a logical sequence that represents the product development process.

To play the game, first, create a set of user stories that are related to a specific product or project. These user stories should be based on the real-life challenges and needs of the team or organization.

Next, divide the participants into small teams and give each team a set of user stories. The teams should then work together to organize the user stories into a User Story Map, using sticky notes or a whiteboard to create columns representing the different phases of the product development process.

The teams should then place the user stories onto the map, trying to create a logical sequence that represents the flow of the product development process. The team with the most effective User Story Map wins the game.

After playing the game, the teams can discuss their User Story Maps and compare them to see how they differ and what they can learn from each other. This discussion can help the participants gain a better understanding of the concept of User Story Mapping and how it can be applied in their own work.

Tic Tac Toe Game

the tic tac toe game to learn story mapping

another game that can be used to introduce the concept of User Story Mapping is called “User Story Tic-Tac-Toe.” This game involves creating a grid with different user stories written in each square, and then having the participants take turns placing their “X” or “O” on the grid to organize the user stories into a logical sequence that represents the product development process. The objective is to create a User Story Map that covers as many squares on the grid as possible, with the winner being the team that creates the most effective User Story Map.

To play the game, first, create a grid with different user stories written in each square. These user stories should be based on a specific product or project that the team is working on.

Next, divide the participants into two teams and give each team a set of “X” and “O” markers. To begin the game, one team should place their “X” on the grid, choosing a user story from one of the squares. The other team should then place their “O” on the grid, choosing a user story that is related to the first user story.

The teams should continue taking turns placing their markers on the grid, trying to create a User Story Map that covers as many squares as possible. The team with the most effective User Story Map wins the game.

After playing the game, the teams can discuss their User Story Maps and compare them to see how they differ and what they can learn from each other. This discussion can help the participants gain a better understanding of the concept of User Story Mapping and how it can be applied in their own work.

Final Tips for your Workshop Games

Using games and exercises to teach any product or methodology will be met with variation. Be aware of your audience, what will work and tailor your tutorials to fit them.

Some important tips for running these games.

  • Clearly explain the objective and rules of the game at the beginning to ensure that all participants understand what is expected of them.
  • Encourage collaboration and teamwork among the participants, allowing everyone to contribute their ideas and perspectives to the User Story Map. Try to discourage any“leader” roles who make all the decisions, let the entire team contribute.
  • Provide guidance and support to the teams as needed, helping them to understand the concept of User Story Mapping and how to apply it to their own work.
  • Focus on keeping time for each exercise to be utilised well, we often recommend under 60 minutes.
  • Use a variety of tools and materials, such as sticky notes, whiteboards, and digital tools, to allow the teams to create and organize their User Story Maps in the way that works best for them.
  • Debrief after the game to discuss the teams’ experiences and what they learned from the exercise. This can help reinforce the key takeaways and provide additional insights and guidance for applying User Story Mapping in the future.
  • Consider providing additional resources and support for teams that want to continue learning and practicing User Story Mapping after the game or exercise is over. This could include access to online tutorials, workshops, and other learning materials.

User Story Mapping is innately simple, with a huge range of depth that can be demonstrated in deep and powerful maps. If you need more assistance or ideas, check out how some of our templates to inspire.

Have fun, you got this

Good Luck!

User Story vs User Journey

What are the main differences between a user story and a user journey?

A user story is a brief, concise description of a task from the perspective of the user.

For example: “As a ‘type of user‘, I want ‘some goal’ so that ‘some reason’.”

A user journey is a described series of steps that show how a typical user would interact with the web app that is being designed.

The main difference between the two, is that a user story is based on a specific user and caters to a particular type of user to answer a specific problem. A user journey can follow a “random user” that may using the tool. This also includes dynamic user journey scenarios.

How best to plan your product development

How can User Story Mapping help integrate both a user story and a user journey?

User Story Mapping has been described as a tool that can be used for many purposes, including product development, feature definition, version improvement, and project management.

In short, you are able to create a map, highlighting the user story, as a persona, whilst building the map for a user journey. Placing cards and tasks and building out the entire epic.

You can get started straight away, and intuitively you’ll be building maps that remove the debate between user story and user journey. Just head over to FeatureMap.co to get started.

Otherwise, read on to get the steps to get started.

We are looking at the steps to create answers that fulfil both requirements for a user story, whilst also catering to the user journey.

Here, we explore how best to utilise the User Story Mapping methodology to help define your path. We also have the added bonus that the first two steps instantly reward in their own right.

The first two steps can be very rewarding. Firstly, planning the map will give you a pathway to the point where you can start writing user stories or journeys.

Secondly, the end result is a visual chart showing the structure of your stories. This will give you the steps you need to take for development.

Here is another way to approach User Story Mapping in three steps.

This is a relatively quick way of getting to a point where you can start development work.

The start of a user story map on FeatureMap

Hosting your Story Mapping Session

Because User Story Mapping can be complex, it is important to have a framework for the session. It is also important to explain what User Story Mapping is and describe the process.

Start with tasks where the team thinks about the product, users, development, and personas.

Step One

We start by brainstorming every task that users will want to address when using the product.

Silent Brainstorming.

Task each participant to write down steps in your cards, every step will need to cover from the users first engagement to the conclusion of the users interaction. Encourage the team to think of these as actions not features.

It’s okay for each individual on the team to focus on other user journeys. For example if we take an app, someone may do a customer, and another may write about a copywriter, whilst the developers may think from the perspective of the administrators.

Top Tip: Writing them so they start with a verb is a good technique.

Encourage people to be creative and try to cover tasks and steps wide, but not deep. This part of User Story Mapping is about breadth not depth.

Start posting all cards and tasks in one large map.

That’s fine if you have duplicates. Just group them together, and these should sit beside each other on the line (not above or below).

As you expand and get into the swing of it you can easily drag and drop and delete if needed.

The beauty of using digital software for large collaboration tasks such as this allows you and you and your team to easily edit, expand and develop your map all at the same time.

This first line is the user tasks, and they form the backbone of your story map.

Creating the backbone of your user story map

Step Two

Then we organise these tasks into wider goals, and arrange them in order of completion.

These groups are known as “epics” or “activities”.

As facilitator, you can walk along the line of tasks and ask where the team think the splits are between each group of tasks, and what each group should be called.

For example, if you were building an app for an app to arrange your movies, you might group user tasks into epics like this:

  • Browse DVDs in collection – epic
  • View flat list of all DVDs – user task
  • View DVD cover thumbnails in results – user task
  • DVD Spec Call – user task
Adding your epics and activities to your use story mapping

Step Three

We can then move into the Prioritisation exercise, further developing the user story map.

This is the stage where you start writing in the details, building up the tasks and redefining tasks.

This may include adding tasks, merging tasks or separating tasks.

It is important to detail the tasks enough to remember in the future. After writing all the tasks, you should have a comprehensive map by this stage. Task your team to go over each line (now defined as Epics/activities) and ensure you have everything charted. This is where the User Story Map will become easier, as you will now have a visual chart of a defined product. Here you can move to the next steps.

Project Development is aided by this full user story map

Next Steps

Now you are ready to start prioritising the user stories on your map. You can start adapting and moving your tasks to sprints, also known as versions for your product.

You can check out the Movie Buddy Public Board here at FeatureMap.

You could do an entire User Story session with Post-It notes with your in-house team, but better yet digitally, remotely or supporting your in person meeting using FeatureMap.co.

Check out FeatureMap.co and sign up to try for free.

Saving projects with User Story Mapping

An existing project can slow to a crawl when slowed down by bloat of additional features, the expanding set of criteria or a huge mass of

The ever-growing sprint list can spiral out of control and stall a project with a seemingly huge backlog of tasks.

Product development, and projects can stall when the process flows from between the client, the design thinking process and the development team.

Backlog is too large so save it with FeatureMap

So, how can you improve your backlog?

A User Story map is a perfect tool to visualise product roadmaps for non-technical stakeholders. Feature Map allows you to create your entire product and give an incredibly rich overview.

This allows you to visualise the whole user journey and how it maps its features into the product.

Turn your huge sprint list into a controlled backlog

How to save a project with User Story Mapping.

A completed user story map is the perfect centrepiece of any product discussion with stakeholders.

How it works is simple.

Identify your persona and understand the user journey

First, identify your personas.

They capture your goals, your behaviours and the needs for the end user.

They help you build your story map and give it life.

The personas should always be kept in mind when you add features to your board. Personas can naturally be real people or groups and made up.

The next step is simple.

Understand the user journey.

Take those personas and map out your product with each feature identified as a goal.

Break down each goal into a set of consecutive activities. It can help if you line up these personas to each of these goals.

Then capture each requirement to help achieve that user goal with the help of the stakeholders.

You should be able to formulate all the user stories and the acceptance criteria of what you want to build. Add as many details as you wish to each feature for your team to fully understand the goal.

Aggregate, add status, control your map

Control your map, add details, add status, aggregate and take control of your backlog.

You can add with future map annotations and estimate your features, time, budget or any other custom status.

Your team can collaborate on each feature by adding comments and tagging one another.

You can also add a set of different colours to help organise your map.

Once you have completed mapping your user stories journey, you will then be able to prioritise your backlog.

Each feature needs to be mapped to release, and the Golden Rule is that each release needs to be a valuable product slice across the user journey.

Understand the larger picture together as a team

Finally, do your last steps.

The most important features are placed at the top.

You’ll wish to start out simple and expand on the functionality of your product by adding new product slices.

These product slices can be converted into MVP’s or Sprint’s. With Feature Map, your product can evolve constantly and cards can be moved around by simply dragging and dropping.

You can also aggregate the values of each task on your map and be able to see how long in time or how much in budget each slice and goal may cost.

You can finally eradicate your long list of features, your overwhelming sprint lists, and your misleading Gantt charts.

Say Goodbye to sprint lists

A story map is the perfect tool to communicate your product vision with the members of your team and non-technical stakeholders. It beautifully pulls together the big picture and allows you to prioritise your product and progress while not forgetting the details.

Once you are happy, you can share your feature map board to anyone. Or you can invite your own team to collaborate further. Additionally, you can integrate with JIRA.

You can get started now, check out our templates, and sign up to FeatureMap and start your free trial.

Control your backlog, say goodbye to sprint lists.

FeatureMap Example Templates

FeatureMap offers you the tool for User Story Mapping Methodology, but at the same time, a canvas of possibilities in how you approach your maps’ organisation.

Sometimes you just need to see a bit of inspiration or examples to understand the scope of the tool.

We have a set of examples of how to best build your map.

Application for Lending Electronics

This is Product Owners roadmap for a development team, it was specced out and covered a tool that was designed to share and lend electronics in the local community.

The team using FeatureMap came together from all departments and built the customer journey.

A Product Owner’s Roadmap

Audio Finder Project

This is a project manager’s backlog for work to be completed on the application to find and purchase audio files, and mp3s. This is a snapshot of the tool under development with it’s MVP defined and work midway through it’s first sprint.

The tool was picked up by the new team as it had stalled, the new team used FeatureMap to define the MVP and continue forward.

A project manager overview

Christmas Gift Organisation

This is a fun tool that one of our developers created to help them go shopping for Christmas. They literally created a list of people, ideal gifts and a process to keep on top of making their holidays stress-free.

It’s a fun map, and shows that you can bend FeatureMap to really cater to all sorts.

A self project management list

Goals Listing for App

This is a map designed to be the users UX flow through the first opening and learning of their application. It is designed as a goals orientated application, a to-do list app.

The solo dev, wanted to clearly see a path of what the persona of a user wanted to experience. They then were able to outline and define the steps and convert the journey into a sprint.

User journey flow for UX planning

Marketing and Email strategy Ideas Board

This is a map that a project manager and marketer created to help them identify a workflow and the requirements. Instead of a MVP and sprint, they operated with a very human “Must Have, Need and Nice to have” flow, allowing a bit of freedom while helping one another adhere to a set of rules.

It’s a step away from the usual design of what FeatureMap was made for, but as we said at the start. FeatureMap can be a canvas and only limited by your design.

A project manager implementing a system using a map.

MovieBuddy App Roadmap

Moviebuddy has been our go-to example for years. It’s from a product owner’s perspective, but also caters to the entire team.

MovieBuddy is an application to build a list of your movies for record keeping. The map expands, both through sprints horizontally, but also vertically it explores new features, sections and upgrades.

In the map you can see how it grows from being a simple record keeping piece of software, to a software for sharing, compiling automatically, finding new recommendations, complex listings and integrated wish lists.

Take a look and it may just inspire you.

Moviebuddy is our original example, it shows a fleshed out map of sprints and features.

So now its your turn…

You have some examples, some inspiration and hopefully some ideas.

If you’ve made a map, or a new design, reach out to us and share with us the map and template.

One beautiful benefit of FeatureMap is having maps shared with us and seeing the new and wonderful ways that imagination has been captured and put down into a map.

Happy Mapping all!

Plan out your Product Feature Map in 1 hour or less

Creating a product map can feel intimidating, but with the right tools, it can be completed in no time. A systematic planning process and the right tool can get your project plan mapped out and finished in less than an hour.

A product map answers three basic questions:

  • What activities do you need to do?
  • Who will do these activities?
  • How long will these activities take?

It’s super easy, and it’s even better when you bring a team along with you to get started.

So how to start?

Step 1: Define your product

A story user map can be used as a method for visually outlining your roadmap for your product.

You will need to think of your product in stages, from high level to detailed level. Break your product down to varied groupings, then into steps, and then into further detail. Turn these steps into cards.

Product owner, testers, technical lead, customer support, architect, developers, UX/UI designer, sales and marketing, etc. All have their own techniques and requirements which will help you create your map.

With the questions above, what, who, why.

Step 2: Build that Map out.

If you are brand new to user story mapping, we have a short and sweet exercise. Let’s take a simple real-life example of “getting ready for work”.

The Story Map of Alex’s Morning
  1. Start with the goal.
    What is the story map about?
    What are you trying to accomplish?
    The main overall purpose.
  2. Second, list your main stories, your main tasks or activities. From left to right, insert the main steps of the story map that need to happen.
  3. Move on and detail each main list – column by column, left to right.

In the case of product features, the layers can be then developed and then bingo bango. Done.

In a simple step you have your Product Map of high level tasks.

Product Map complete.

And it’s only step 2… granted the product map would have been done as soon as you applied your main stories and really its more like step 3 if we need drag out tasks, but really… User Story Mapping as a tool for Product Maps offers a value you can only understand once it is underway.

If you want a more in-depth guide, broken down into detailed 7 steps, check out our guide here.

Step 3: Now you have your Product Map – Let it breath!

Story User Maps are ideal for allowing a team to design out a product feature and reduce the need to go back halfway through development because XYZ requirement. Let the project develop, evolve and change into larger, bigger projects or features.

You can develop and maintain any feature creep by creating new cards and assigning them into new sections.

You can add new requirements and manage the product map by assigning times, values, budgets and aggregating those values to the higher level cards.

The product map can become the defacto aid and tool in all your roles as Producer or CTO!

When building your story map approach it from all roles, if alone think about each responsibility in an order and feel free to create duplicates to then merge later. It’s about going with the flow and giving creative freedom to fleshing out a detailed product map. You can always edit, merge, delete in a later step. Due to their different foundations and interests, all roles have valuable points of view. As well as when working collaboratively with a team, everybody has an unmistakable and common comprehension of what they are about to build together.

As an aside, for further reading, we covered a series intro to story mapping with a basic run down and a simple exercise taking you through the morning tasks and making a map that may help, also don’t forget to check out some good practises in going from Idea to MVP.


We have a two examples below.

One is the Audio Finder Project, a board finished, with MVP defined, sprints defined and using some aggregation on the cards. A good example to see a finished map.

Audio Finder, a product map example with a finished MVP and aggregation.

One is the App for Lending Electronics, a board and map which is in the stage of “undergoing fine-tuning” and shows an example of half the map with tags and status applied, while the other half is still in flux. A good example to see a map undergoing evolution.

Lending Electronics, a product map example in progress.

If you want to give making your product map a go, quickly, check out FeatureMap and start for free.

High-Level Understanding – Utilising Aggregation in FeatureMap

User Story Mapping and FeatureMap

User story mapping can allow your team to see and understand the product from a user-centric design. You can see the bigger picture of the product, help the team identify gaps and dependencies, and give the first framework of a shared understanding between your entire team.

A finished FeatureMap Board should have your entire product outlined. The team will have sections separated, and you’ll be scheduling and planning the outline of prioritized stories into sprints and releases. 

In this article, we will share how to gain a better shared understanding of a map by utilising the feature of aggregation.

In short, it is the option of aggregating values. On each card you can assign a status, estimation and a budget. When you assign the aggregation option to a header card, the card will gather the values of all sub cards and calculate, dynamically, the overall status or number.

e you can see the FeatureMap Board of the Audio Finder Product, fully incorporated with aggregation of both status and time.
Here you can see the FeatureMap Board of the Audio Finder Product, fully incorporated with aggregation of both status and time.

A beautiful map, full of information, which can be daunting, but with ease you can see if the product development has any issues just by looking at the aggregated dynamic values on each of the layer headers.

Let’s break it down.

Status Aggregation

With Status, you are able to assign to a card, displaying a coloured icon on the main map. Great for that easy acquisition when viewing the larger map.

The statuses you can apply are: Todo, Ongoing, Done, Cancelled, Blocked.

With FeatureMap you can set statues to all cards to help with task management.
The Card – Register Online: Applying a status for the state of its task.

With aggregation, you can apply the option “automatic (aggregated)” on your header cards, and the header card will a value by priority to display allowing the team to see each header, and associated higher task status.

A quick glance at a busy map can be even quicker with good application of status icons, and aggregation allowing you to identify issues and solve them quickly. This is one huge advantage for those busy product owners or leads ?

The priority for aggregation display is by importance: Blocked -> Ongoing -> Done.

When a card is set to “To-Do” and “Ongoing” are is aggregated as “Ongoing”.

  • When a column or layer has a “Blocked” card, this takes priority and is aggregated as “Blocked” as to draw attention to issues.
  • When all cards within a column/layer are done, the aggregated value draws “Done”.
  • The status “Cancelled” is ignored.

You can see Sign Up has been set to Status - automatic (aggregated)
Automatic (aggregated) has been applied to this Sign Up Card (Header).

The header card (groups) Sign Up has been set to an automatic (aggregated) value.

The sub headers (lists), Sign Up and Registration are also set to automatic (aggregated).

The cards in those columns have all be seen set with “Done” status.

The value will dynamically be displayed based on the values of the cards within the sub-cards.

In this case, FeatureMap draws the values from Register Online and Email Confirmation.

Both are “Done”, so the value aggregated is “Done.”

Budget and Estimation Aggregation

The task status is not the only aggregation option. You can also track your assigned values of budget and estimation.

When you assign numbers to a card, and then aggregation to the header. It will draw vertically to each header group and list or, if applied to a layer header, it will draw horizontally to each layer. This allows you to see the overall bigger picture, but also a specific collection of times, costs or the main status of the project.

In this FeatureMap we are utilising Aggregation.

On the User Management Section, we are not aggregating status instead we are estimating the time it will take for our developers to code the described section.

You can see the Dashboard Options Card is estimated to take 15 hours, and the Dynamic Windows Card is estimated to take 20 hours.

The header above – Dashboard draws those numbers and calculates both, giving us 35 hours. At a quick glance, the team now know the Dashboard feature should be done after 35 hours.

This aggregates higher to the USER MANAGEMENT header as well, showing us the value of 76 as it draws all estimations in it’s sub lists of Dashboard, Interact with Review and Social Media Elementals.

Customising the Aggregation Options.

On both Estimation and Budget, you can rename the labels of these fields and assign units.

If you decide to do this after the fact, worry not, you can assign the field settings to a single card, or all cards on the map when editing the options.

The list of options available when customising your fields.

To edit, open up a card and click the grey cog wheel next to the Estimation or Budget field.

Here you can rename the fields, and assign units.

Units available are:

  • none (default)
  • points (pts)
  • EUR (€)
  • USD ($)
  • weeks (w)
  • days (d)
  • hours (h)
I settled on Estimation and used the units as “hours”.

Apply to all cards please, and let my map be beautifully informative.

Vertical or Horizontal

Aggregation can be applied horizontally or vertically.

When you apply it to the Group and List Headers (Vertically) the aggregation will be drawn from the entire column, spanning every sprint or value.

As such, it is much more common to see the aggregation applied horizontally to see the Sprint status.

Aggregate up or across. Dynamically see your sprints and tasks.

Aggregation Helps

A user story map need not be static. Teams can update it with findings from research spikes, revised estimations, and user feedback from sprints and releases. The story map can also be used as a visual roadmap to communicate both the planned work and the work that remains.

So if you find yourself as a product owner or project manager wondering the status of your developers, and you want to avoid it interrupting them distracting them or holding unnecessary meetings, the aggregation tool is invaluable for your management.

It allows your developers to keep you updated while allowing an optimal level of communication. Maybe they’ll get more done? ?

Give aggregation a go, you’ll be surprised how much control it gives to your map. You can access aggregation options with a Premium Subscription, or with the free sign-up trial.

Happy Mapping!