User Story vs User Journey

What are the main differences between a user story and a user journey?

A user story is a brief, concise description of a task from the perspective of the user.

For example: “As a ‘type of user‘, I want ‘some goal’ so that ‘some reason’.”

A user journey is a described series of steps that show how a typical user would interact with the web app that is being designed.

The main difference between the two, is that a user story is based on a specific user and caters to a particular type of user to answer a specific problem. A user journey can follow a “random user” that may using the tool. This also includes dynamic user journey scenarios.

How can User Story Mapping help integrate both a user story and a user journey?

User Story Mapping has been described as a tool that can be used for many purposes, including product development, feature definition, version improvement, and project management.

In short, you are able to create a map, highlighting the user story, as a persona, whilst building the map for a user journey. Placing cards and tasks and building out the entire epic.

You can get started straight away, and intuitively you’ll be building maps that remove the debate between user story and user journey. Just head over to FeatureMap.co to get started.

Otherwise, read on to get the steps to get started.

We are looking at the steps to create answers that fulfil both requirements for a user story, whilst also catering to the user journey.

Here, we explore how best to utilise the User Story Mapping methodology to help define your path. We also have the added bonus that the first two steps instantly reward in their own right.

The first two steps can be very rewarding. Firstly, planning the map will give you a pathway to the point where you can start writing user stories or journeys.

Secondly, the end result is a visual chart showing the structure of your stories. This will give you the steps you need to take for development.

Here is another way to approach User Story Mapping in three steps.

This is a relatively quick way of getting to a point where you can start development work.

The start of a user story map on FeatureMap

Hosting your Story Mapping Session

Because User Story Mapping can be complex, it is important to have a framework for the session. It is also important to explain what User Story Mapping is and describe the process.

Start with tasks where the team thinks about the product, users, development, and personas.

Step One

We start by brainstorming every task that users will want to address when using the product.

Silent Brainstorming.

Task each participant to write down steps in your cards, every step will need to cover from the users first engagement to the conclusion of the users interaction. Encourage the team to think of these as actions not features.

It’s okay for each individual on the team to focus on other user journeys. For example if we take an app, someone may do a customer, and another may write about a copywriter, whilst the developers may think from the perspective of the administrators.

Top Tip: Writing them so they start with a verb is a good technique.

Encourage people to be creative and try to cover tasks and steps wide, but not deep. This part of User Story Mapping is about breadth not depth.

Start posting all cards and tasks in one large map.

That’s fine if you have duplicates. Just group them together, and these should sit beside each other on the line (not above or below).

As you expand and get into the swing of it you can easily drag and drop and delete if needed.

The beauty of using digital software for large collaboration tasks such as this allows you and you and your team to easily edit, expand and develop your map all at the same time.

This first line is the user tasks, and they form the backbone of your story map.

Step Two

Then we organise these tasks into wider goals, and arrange them in order of completion.

These groups are known as “epics” or “activities”.

As facilitator, you can walk along the line of tasks and ask where the team think the splits are between each group of tasks, and what each group should be called.

For example, if you were building an app for an app to arrange your movies, you might group user tasks into epics like this:

  • Browse DVDs in collection – epic
  • View flat list of all DVDs – user task
  • View DVD cover thumbnails in results – user task
  • DVD Spec Call – user task

Step Three

We can then move into the Prioritisation exercise, further developing the user story map.

This is the stage where you start writing in the details, building up the tasks and redefining tasks.

This may include adding tasks, merging tasks or separating tasks.

It is important to detail the tasks enough to remember in the future. After writing all the tasks, you should have a comprehensive map by this stage. Task your team to go over each line (now defined as Epics/activities) and ensure you have everything charted. This is where the User Story Map will become easier, as you will now have a visual chart of a defined product. Here you can move to the next steps.

Next Steps

Now you are ready to start prioritising the user stories on your map. You can start adapting and moving your tasks to sprints, also known as versions for your product.

You can check out the Movie Buddy Public Board here at FeatureMap.

You could do an entire User Story session with Post-It notes with your in-house team, but better yet digitally, remotely or supporting your in person meeting using FeatureMap.co.

Check out FeatureMap.co and sign up to try for free.

Saving projects with User Story Mapping

An existing project can slow to a crawl when slowed down by bloat of additional features, the expanding set of criteria or a huge mass of

The ever-growing sprint list can spiral out of control and stall a project with a seemingly huge backlog of tasks.

Product development, and projects can stall when the process flows from between the client, the design thinking process and the development team.

Backlog is too large so save it with FeatureMap

So, how can you improve your backlog?

A User Story map is a perfect tool to visualise product roadmaps for non-technical stakeholders. Feature Map allows you to create your entire product and give an incredibly rich overview.

This allows you to visualise the whole user journey and how it maps its features into the product.

Turn your huge sprint list into a controlled backlog
How to save a project with User Story Mapping.

A completed user story map is the perfect centrepiece of any product discussion with stakeholders.

How it works is simple.

First, identify your personas.

They capture your goals, your behaviours and the needs for the end user.

They help you build your story map and give it life.

The personas should always be kept in mind when you add features to your board. Personas can naturally be real people or groups and made up.

The next step is simple.

Understand the user journey.

Take those personas and map out your product with each feature identified as a goal.

Break down each goal into a set of consecutive activities. It can help if you line up these personas to each of these goals.

Then capture each requirement to help achieve that user goal with the help of the stakeholders.

You should be able to formulate all the user stories and the acceptance criteria of what you want to build. Add as many details as you wish to each feature for your team to fully understand the goal.

Aggregate, add status, control your map
Control your map, add details, add status, aggregate and take control of your backlog.

You can add with future map annotations and estimate your features, time, budget or any other custom status.

Your team can collaborate on each feature by adding comments and tagging one another.

You can also add a set of different colours to help organise your map.

Once you have completed mapping your user stories journey, you will then be able to prioritise your backlog.

Each feature needs to be mapped to release, and the Golden Rule is that each release needs to be a valuable product slice across the user journey.

Understand the larger picture together as a team

Finally, do your last steps.

The most important features are placed at the top.

You’ll wish to start out simple and expand on the functionality of your product by adding new product slices.

These product slices can be converted into MVP’s or Sprint’s. With Feature Map, your product can evolve constantly and cards can be moved around by simply dragging and dropping.

You can also aggregate the values of each task on your map and be able to see how long in time or how much in budget each slice and goal may cost.

You can finally eradicate your long list of features, your overwhelming sprint lists, and your misleading Gantt charts.

Say Goodbye to sprint lists

A story map is the perfect tool to communicate your product vision with the members of your team and non-technical stakeholders. It beautifully pulls together the big picture and allows you to prioritise your product and progress while not forgetting the details.

Once you are happy, you can share your feature map board to anyone. Or you can invite your own team to collaborate further. Additionally, you can integrate with JIRA.

You can get started now, check out our templates, and sign up to FeatureMap and start your free trial.

FeatureMap Example Templates

FeatureMap offers you the tool for User Story Mapping Methodology, but at the same time, a canvas of possibilities in how you approach your maps’ organisation.

Sometimes you just need to see a bit of inspiration or examples to understand the scope of the tool.

We have a set of examples of how to best build your map.

Application for Lending Electronics

This is Product Owners roadmap for a development team, it was specced out and covered a tool that was designed to share and lend electronics in the local community.

The team using FeatureMap came together from all departments and built the customer journey.

A Product Owner’s Roadmap

Audio Finder Project

This is a project manager’s backlog for work to be completed on the application to find and purchase audio files, and mp3s. This is a snapshot of the tool under development with it’s MVP defined and work midway through it’s first sprint.

The tool was picked up by the new team as it had stalled, the new team used FeatureMap to define the MVP and continue forward.

A project manager overview

Christmas Gift Organisation

This is a fun tool that one of our developers created to help them go shopping for Christmas. They literally created a list of people, ideal gifts and a process to keep on top of making their holidays stress-free.

It’s a fun map, and shows that you can bend FeatureMap to really cater to all sorts.

A self project management list

Goals Listing for App

This is a map designed to be the users UX flow through the first opening and learning of their application. It is designed as a goals orientated application, a to-do list app.

The solo dev, wanted to clearly see a path of what the persona of a user wanted to experience. They then were able to outline and define the steps and convert the journey into a sprint.

User journey flow for UX planning

Marketing and Email strategy Ideas Board

This is a map that a project manager and marketer created to help them identify a workflow and the requirements. Instead of a MVP and sprint, they operated with a very human “Must Have, Need and Nice to have” flow, allowing a bit of freedom while helping one another adhere to a set of rules.

It’s a step away from the usual design of what FeatureMap was made for, but as we said at the start. FeatureMap can be a canvas and only limited by your design.

A project manager implementing a system using a map.

MovieBuddy App Roadmap

Moviebuddy has been our go-to example for years. It’s from a product owner’s perspective, but also caters to the entire team.

MovieBuddy is an application to build a list of your movies for record keeping. The map expands, both through sprints horizontally, but also vertically it explores new features, sections and upgrades.

In the map you can see how it grows from being a simple record keeping piece of software, to a software for sharing, compiling automatically, finding new recommendations, complex listings and integrated wish lists.

Take a look and it may just inspire you.

Moviebuddy is our original example, it shows a fleshed out map of sprints and features.

So now its your turn…

You have some examples, some inspiration and hopefully some ideas.

If you’ve made a map, or a new design, reach out to us and share with us the map and template.

One beautiful benefit of FeatureMap is having maps shared with us and seeing the new and wonderful ways that imagination has been captured and put down into a map.

Happy Mapping all!

Plan out your Product Feature Map in 1 hour or less

Creating a product map can feel intimidating, but with the right tools, it can be completed in no time. A systematic planning process and the right tool can get your project plan mapped out and finished in less than an hour.

A product map answers three basic questions:

  • What activities do you need to do?
  • Who will do these activities?
  • How long will these activities take?

It’s super easy, and it’s even better when you bring a team along with you to get started.

So how to start?

Step 1: Define your product

A story user map can be used as a method for visually outlining your roadmap for your product.

You will need to think of your product in stages, from high level to detailed level. Break your product down to varied groupings, then into steps, and then into further detail. Turn these steps into cards.

Product owner, testers, technical lead, customer support, architect, developers, UX/UI designer, sales and marketing, etc. All have their own techniques and requirements which will help you create your map.

With the questions above, what, who, why.

Step 2: Build that Map out.

If you are brand new to user story mapping, we have a short and sweet exercise. Let’s take a simple real-life example of “getting ready for work”.

The Story Map of Alex’s Morning
  1. Start with the goal.
    What is the story map about?
    What are you trying to accomplish?
    The main overall purpose.
  2. Second, list your main stories, your main tasks or activities. From left to right, insert the main steps of the story map that need to happen.
  3. Move on and detail each main list – column by column, left to right.

In the case of product features, the layers can be then developed and then bingo bango. Done.

In a simple step you have your Product Map of high level tasks.

Product Map complete.

And it’s only step 2… granted the product map would have been done as soon as you applied your main stories and really its more like step 3 if we need drag out tasks, but really… User Story Mapping as a tool for Product Maps offers a value you can only understand once it is underway.

If you want a more in-depth guide, broken down into detailed 7 steps, check out our guide here.

Step 3: Now you have your Product Map – Let it breath!

Story User Maps are ideal for allowing a team to design out a product feature and reduce the need to go back halfway through development because XYZ requirement. Let the project develop, evolve and change into larger, bigger projects or features.

You can develop and maintain any feature creep by creating new cards and assigning them into new sections.

You can add new requirements and manage the product map by assigning times, values, budgets and aggregating those values to the higher level cards.

The product map can become the defacto aid and tool in all your roles as Producer or CTO!

When building your story map approach it from all roles, if alone think about each responsibility in an order and feel free to create duplicates to then merge later. It’s about going with the flow and giving creative freedom to fleshing out a detailed product map. You can always edit, merge, delete in a later step. Due to their different foundations and interests, all roles have valuable points of view. As well as when working collaboratively with a team, everybody has an unmistakable and common comprehension of what they are about to build together.

As an aside, for further reading, we covered a series intro to story mapping with a basic run down and a simple exercise taking you through the morning tasks and making a map that may help, also don’t forget to check out some good practises in going from Idea to MVP.

Examples

We have a two examples below.

One is the Audio Finder Project, a board finished, with MVP defined, sprints defined and using some aggregation on the cards. A good example to see a finished map.

Audio Finder, a product map example with a finished MVP and aggregation.

One is the App for Lending Electronics, a board and map which is in the stage of “undergoing fine-tuning” and shows an example of half the map with tags and status applied, while the other half is still in flux. A good example to see a map undergoing evolution.

Lending Electronics, a product map example in progress.

If you want to give making your product map a go, quickly, check out FeatureMap and start for free.

High-Level Understanding – Utilising Aggregation in FeatureMap

User Story Mapping and FeatureMap

User story mapping can allow your team to see and understand the product from a user-centric design. You can see the bigger picture of the product, help the team identify gaps and dependencies, and give the first framework of a shared understanding between your entire team.

A finished FeatureMap Board should have your entire product outlined. The team will have sections separated, and you’ll be scheduling and planning the outline of prioritized stories into sprints and releases. 

In this article, we will share how to gain a better shared understanding of a map by utilising the feature of aggregation.

In short, it is the option of aggregating values. On each card you can assign a status, estimation and a budget. When you assign the aggregation option to a header card, the card will gather the values of all sub cards and calculate, dynamically, the overall status or number.

e you can see the FeatureMap Board of the Audio Finder Product, fully incorporated with aggregation of both status and time.
Here you can see the FeatureMap Board of the Audio Finder Product, fully incorporated with aggregation of both status and time.

A beautiful map, full of information, which can be daunting, but with ease you can see if the product development has any issues just by looking at the aggregated dynamic values on each of the layer headers.

Let’s break it down.

Status Aggregation

With Status, you are able to assign to a card, displaying a coloured icon on the main map. Great for that easy acquisition when viewing the larger map.

The statuses you can apply are: Todo, Ongoing, Done, Cancelled, Blocked.

With FeatureMap you can set statues to all cards to help with task management.
The Card – Register Online: Applying a status for the state of its task.

With aggregation, you can apply the option “automatic (aggregated)” on your header cards, and the header card will a value by priority to display allowing the team to see each header, and associated higher task status.

A quick glance at a busy map can be even quicker with good application of status icons, and aggregation allowing you to identify issues and solve them quickly. This is one huge advantage for those busy product owners or leads 😇

The priority for aggregation display is by importance: Blocked -> Ongoing -> Done.

When a card is set to “To-Do” and “Ongoing” are is aggregated as “Ongoing”.

  • When a column or layer has a “Blocked” card, this takes priority and is aggregated as “Blocked” as to draw attention to issues.
  • When all cards within a column/layer are done, the aggregated value draws “Done”.
  • The status “Cancelled” is ignored.

You can see Sign Up has been set to Status - automatic (aggregated)
Automatic (aggregated) has been applied to this Sign Up Card (Header).

The header card (groups) Sign Up has been set to an automatic (aggregated) value.

The sub headers (lists), Sign Up and Registration are also set to automatic (aggregated).

The cards in those columns have all be seen set with “Done” status.

The value will dynamically be displayed based on the values of the cards within the sub-cards.

In this case, FeatureMap draws the values from Register Online and Email Confirmation.

Both are “Done”, so the value aggregated is “Done.”

Budget and Estimation Aggregation

The task status is not the only aggregation option. You can also track your assigned values of budget and estimation.

When you assign numbers to a card, and then aggregation to the header. It will draw vertically to each header group and list or, if applied to a layer header, it will draw horizontally to each layer. This allows you to see the overall bigger picture, but also a specific collection of times, costs or the main status of the project.

In this FeatureMap we are utilising Aggregation.

On the User Management Section, we are not aggregating status instead we are estimating the time it will take for our developers to code the described section.

You can see the Dashboard Options Card is estimated to take 15 hours, and the Dynamic Windows Card is estimated to take 20 hours.

The header above – Dashboard draws those numbers and calculates both, giving us 35 hours. At a quick glance, the team now know the Dashboard feature should be done after 35 hours.

This aggregates higher to the USER MANAGEMENT header as well, showing us the value of 76 as it draws all estimations in it’s sub lists of Dashboard, Interact with Review and Social Media Elementals.

Customising the Aggregation Options.

On both Estimation and Budget, you can rename the labels of these fields and assign units.

If you decide to do this after the fact, worry not, you can assign the field settings to a single card, or all cards on the map when editing the options.

The list of options available when customising your fields.

To edit, open up a card and click the grey cog wheel next to the Estimation or Budget field.

Here you can rename the fields, and assign units.

Units available are:

  • none (default)
  • points (pts)
  • EUR (€)
  • USD ($)
  • weeks (w)
  • days (d)
  • hours (h)
I settled on Estimation and used the units as “hours”.

Apply to all cards please, and let my map be beautifully informative.

Vertical or Horizontal

Aggregation can be applied horizontally or vertically.

When you apply it to the Group and List Headers (Vertically) the aggregation will be drawn from the entire column, spanning every sprint or value.

As such, it is much more common to see the aggregation applied horizontally to see the Sprint status.

Aggregate up or across. Dynamically see your sprints and tasks.

Aggregation Helps

A user story map need not be static. Teams can update it with findings from research spikes, revised estimations, and user feedback from sprints and releases. The story map can also be used as a visual roadmap to communicate both the planned work and the work that remains.

So if you find yourself as a product owner or project manager wondering the status of your developers, and you want to avoid it interrupting them distracting them or holding unnecessary meetings, the aggregation tool is invaluable for your management.

It allows your developers to keep you updated while allowing an optimal level of communication. Maybe they’ll get more done? 😀

Give aggregation a go, you’ll be surprised how much control it gives to your map. You can access aggregation options with a Premium Subscription, or with the free sign-up trial.

Happy Mapping!

How to Recruit More Users for User Discovery Interviews on Autopilot – Continuous Discovery Made Simple

As a product manager or product designer, you’re constantly thinking about how you could improve your product further. 

Most of the time, this means building new features, or improving existing UX. 

With FeatureMap you can build out your maps, get a visual broad understanding, but what about supporting your next steps?

How do you know if the features you are planning to build are what is going to really drive user value, while pushing your company closer towards its revenue goals? 

You can use prioritization frameworks, of course but first and foremost you should…talk to your customers. 

And Teresa Torres, a renowned Product Management expert, wants you to talk to them more often! 

Let’s see how you can recruit more users for your interviews without spending more time and effort on it – and get better results from your product delivery efforts? 

What is Continuous Product Discovery? 

Continuous Discovery Image of a slide. Weekly touch points with customers

Continuous Product Discovery is a mindset of developing a weekly cadence of having conversations with your customers. 

The term has been coined by Teresa Torres, an authority in the field of product management, who recently published an eponymous book on that topic. 

Image of book Continuous Discover Habits by Teresa Torres

The expectation that you will start talking to your customers every day or even every week, if you’re not talking to them at all now (or once in a blue moon) is a bit like going on a crash diet – an extreme change that is not likely to last.

Continuous discovery implies a continuous improvement mindset – if you talk to your users quarterly, take a small step and talk to them monthly. If you talk to them monthly – try talking to them bi-weekly. 

Now – you may be asking yourself – why bother to increase the frequency of talking to your customers at all? 

Why is Continuous Discovery important?

We make product design decisions every day. But we talk to our customers every…6 months? What happens in the meantime? 

You’re more likely than not to work on features that nobody wants, or that the users are likely to find confusing.

Learning from user behavior only after you have launched is very expensive. If you find out that the feature you’ve just launched was a big mistake and you basically need to go back to the drawing board and redo it – you’ve already wasted the precious time and resources. 

This could have been prevented through exposing your users to the planned features at the stage of paper sketches – making the whole process easier and cheaper. 

Escaping the “Build Trap”

Book cover of Escaping the Build Trap by Melissa Perri

Continuous Discovery also helps you to understand your customers and users a lot better, thus avoid falling into the ‘build trap’ – a situation where the product team is stuck in the cycle of building and launching features, without giving much thought to the outcomes. 

This term, in turn, was coined by Melissa Perri, an author of another great book for PMs on that topic.

The Curse of Knowledge

Another reason why you should employ Continuous Discovery is our “curse of knowledge” as PMs. 

We are experts, but our customers are not. 

They are not familiar with our products. They don’t know the ins and outs of our interface. What seems “so obvious” to us may be total rocket science for them. 

In consequence – we make product decisions that are not good for our customers, from an expert point of view. 

Validation mindset vs. Continuous Discovery Mindset – it’s cheaper 

PMs tend to have a “validation mindset” – they build things, and then A/B test them to check if the users are getting them. This mindset, however, is very expensive. 

Continuous discovery mindset, in turn, helps us test our hypotheses a lot earlier in the process – before we have built anything. 

When we get feedback at an early stage, on “paper sketches” and half-baked ideas – it’s faster, easier and cheaper to iterate. 

This is what we call the co-creation mindset – where the customer is actively involved in the feature creation process. 

You shouldn’t ask customers what to build 

Henry Ford Quote - If I had asked people what they wanted, they would have said faster horses

A common objection to continuous discovery is that “customers don’t know what they want.” 

You may recall these famous Steve Jobs quotes, or even Henry Ford’s famous If I had asked people what they wanted, they would have said faster horses.”

This sentence is actually quintessential to explaining the common misconception about Continuous Discovery. You should never ask your customers what they want. Your customers are not aware of what’s possible to do with technology.

That’s why you shouldn’t ask them what to build. But you should totally liaise with them over what you decided to build early, to get feedback and see if they see it as easy to use, valuable or important as you (once again – the curse of knowledge is a thing!) 

Who should do Continuous Discovery? 

Hopefully, if you’ve reached this point in the article, you’re at least to some extent convinced that you need Continuous Discovery. 

But who’s supposed to do it? Do you have to hire a product researcher? 

You will feel relieved to hear that, according to Teressa Torres, the answer to that question is “no”. 

The team responsible for Continuous Discovery should be the same as the team that is building the product, on a weekly basis. 

You don’t want a hand-off between a discovery team and a delivery team. Your delivery team should be talking to the customers too. 

The product “trio” is the minimum team that is doing discovery. They should focus on having small, but frequent touchpoints with the customer. 

We need to do research in a way that discovers customer value that drives business value. 

How do you discover features like that? 

Opportunity solution tree helps you find opportunities that increase financial metrics by increasing customer value at the same time: 

Video still of The Opportunity solution Tree

Ok, so now you’re probably wondering…how on earth do I get my customers to talk to us, especially in the busy B2B world?

Problems with Continuous Discovery 

Apart from finding the right people to conduct discovery, and finding time (and motivation!) to do it consistently – you also need to find the users who will want to jump on a call with you. 

Filling your calendar with customer interviews may have been a challenge, but it is now becoming increasingly easy with digital adoption tools that can be used to recruit users for discovery calls on autopilot. 

How to recruit users for Continuous Discovery? 

How to fill your calendar with user interviews without even thinking about it? You need to ask your users when they are already engaging with your product: 

  • You can do it directly on your website, by showing a popup with a link to your calendar
  • You can get your customer-facing teams to recruit customers for user interviews – e.g. your Customer Success or Customer Support teams. 
  • Or – if your buyer persona is the same as user persona (e.g. in B2C, or SMB-B2B) – the best way to do it is inside your app. 

Make it in-app 

Your users are most likely to respond to your bid for connection – and accept an invitation to a user interview – after they have successfully accomplished something using your product. 

You can do it by building reactive in-app experiences that appear only when a custom event has been triggered by the user: 

Backlink manager example

BacklinkManager asks the users to jump on a quick, 15-minute interview after the user has launched their first link building campaign. 

Offer incentives 

As you can see in the example above – offering a small incentive in the form of e.g. an Amazon voucher, or a discount on your annual subscription or upgrade – can make it more likely that the users will book a call with you. 

Make it relevant 

If you have a more complex SaaS product, it’s likely that you cater to different audiences and personas. Using segmentation will enable you to reach the right audience. 

You can then invite a specific segment of users to interviews focusing on a particular problem you’re trying to solve for this specific audience segment. 

This is why you should use user segmentation to trigger interview requests. 

Audience Triggering Example

With tools like Userpilot, you can easily segment your users both by demographic and behavioural characteristics – e.g. by user attributes such as plan, or by the role in their organization, or by custom events such as e.g. performance of certain actions in app (and the number of such actions) or the use of certain features. 

Make it timely 

Time is also of essence. You don’t want to invite a user to an interview after they have just failed to complete a certain task, after they’ve contacted your support about a problem or a but that hasn’t been successfully resolved yet, or you have an indication that they are unhappy with your product or service based on their low NPS score. 

In such a situation, the user will be very unlikely to respond to your invitation to an interview, and it may even frustrate them further (as the in-app invites inevitably interrupt their workflow). 

Hence: you should make sure you excluded these users from the audience you’re targeting with your in-app experiences, e.g. by excluding users who have not performed certain custom events, have contacted the support a certain number of times in a specific time period, or have a low NPS score: 

You can use NPS as a triggering criterion in Userpilot. 

Ways to invite users to a Continuous Discovery interview in-app

There are different UI patterns you can use to invite users to a continuous discovery interview.  

The one we showed above – called modal, is the most popular one, but you can also use a more subtle slideout: 

Tooltip highlighting example to draw attention and collect feedback

Or a tooltip highlighting a specific element on the UI, if you want to collect feedback on a specific feature: 

Or a banner sitting on top of your screen. 

You can build these invites completely code free with several onboarding tools, like Userpilot or Appcues. 

Best in-app Continuous Discovery tools 

The banners, modals and tooltips inviting user to a discovery interview can be built without coding in Digital Adoption tools – however, some of these tools are more useful than others for Continuous Discovery. 

For instance – some digital adoption tools such as Walkme or Whatfix are used for employee onboarding on third party apps such as Hubspot or Salesforce rather than building in-app experiences for the end users. This means they are more complex than necessary and have a significantly higher price tag than onboarding tools. 

When it comes to value for money, the best product adoption tool for creating user discovery interviews is Userpilot, followed by a more expensive Appcues. Userpilot will be your best choice if you need to build in-app experiences code free in Responsive Web Apps, but if you need Salesforce integration, Appcues may be a better option.

Source: userpilot.com

For mobile apps – Pendo is currently the best option on the market. 

Conclusion 

Continuous Discovery can help you save a lot of time and resources in the process of building new product features. And it’s possible to recruit your users for discovery interviews on autopilot, using product adoption tools you may already have implemented for user onboarding. 

With a little bit of foresight and segmentation, you can fill your calendar with user interviews automatically, and foster these good Continuous Discovery habits. 

About the author

Emilia is Head of Marketing at Userpilot and a product marketing enthusiast. She has experience of working with several SaaS businesses as a marketer and a co-founder. Her passion for content marketing, SEO and SaaS products led her to build Userpilot’s whole content ops, hiring system, and documentation from ground up.

FeatureMap 4.0 Update – New Version

Last week we released the new version of FeatureMap.

We’ve said our goodbyes to FeatureMap 3.4 – which had been valiantly running for over two years with just a few minor updates – and welcomed FeatureMap 4.0.

I’d like to give you some news about what our team has been working on over the past year and our plans for the future of FeatureMap. This update will probably sound unusually technical – I thought for once it would be nice to give you a deeper overview of what we have been doing behind the scenes.

While the changes might not be immediately apparent, as it is still the same FeatureMap you are familiar with, almost all parts of the application have been upgraded under the hood. Our goal with this release was to lay out the necessary foundation to support our plans for the next major features and design of FeatureMap.

One of the main benefits of this background work is that FeatureMap is now faster than ever: we’ve measured load times and request times reduced by over 40%. It is also a lot more stable and more resilient when something goes wrong in the network.

We’ve been constantly working away at improving FeatureMap and throughout the pandemic, we’ve seen the growth of working from home and a wider adoption of user story mapping as one of the best tools for collaborative product management. This has kept us motivated to bring the best out of FeatureMap and strengthened our resolve to make it better.

So, what has changed in FeatureMap 4.0?

Faster everything

FeatureMap boots faster, loads pages more quickly, and can save your changes instantly. Not only does it offer a more responsive user experience, it also improves the overall stability of the application. Plus, it means we can now deploy hotfixes whenever necessary without noticeable downtime.

New application domain name

We have decided to separate FeatureMap’s public website, which presents the application features, pricing and legal terms, from the application in which you can access your maps. Your maps now live under the domain name https://app.featuremap.co, which means the URLs of your maps and cards have changed.

But don’t worry: we’ve made sure all the old links keep working and simply redirect you to the new locations.

Calls to our API will still work with www.featuremap.co as the base domain name for several months. API users are encouraged to use the new app subdomain from now.

Usernames are gone + improved mentions in comments

Another decision we made was to remove all visible usernames from the application. We still use them internally, but we no longer want them to be the default way of referring to a FeatureMap user. Which means it won’t be possible to sign in to FeatureMap using a username anymore: we’ll ask for your email address instead.

This also means we had an opportunity to improve the way users could @mention people in card comments and make it a lot nicer and easier to use. Give it a try: just type @ in a comment, add a few letters to filter users by name or email, and choose the person you’d like to refer to.

Map Layers that are collapsed are remembered

Quality of life updates will be seen frequently as we receive feedback and suggestions.
Already we’ve released a mini addition (now officially on v4.0.1 at time of posting) that remembers the last active setting of your layers or groups.

Now when you collapse, and adjust the views, those layers/groups will remain collapsed when you return to the map or reload.

Layers: Testing and complete are collapsed and will be remembered upon reload. Group Version 0.2 Website is collapsed and will also be remembered.

Sign in with Microsoft or Google accounts

Passwords can be a pain. We get that. Why not just log in to FeatureMap using your existing Google or Microsoft account ?

Linux support

For those of you interested in using FeatureMap on-premises, you can now install and run the application on Linux servers and not just Windows.

Anything else? What’s next?

We made a lot more changes that are not directly visible right now. These will allow us to release some long-requested features in the near future. Here are some of the improvements we are already working on:

  • Custom tags for your cards
  • A more modern look for FeatureMap
  • Quicker actions on cards: copy-paste, move, or update several cards at once
  • Dedicated workspaces for teams
  • Organized dashboard

Please send feedback and get involved with our roadmap.

What features do you want to see?

Keep an eye out for our future announcements. And as always: Happy mapping!

Product Owner Skills: What Do We Need?

It is essential that Product Owners in 2021 have a wide variety of skills. Soft skills (skills that are hard to measure) and hard skills (easily defined and specific skills).

Soft skills (such as communication, leadership, and creativity) and hard skills (like sales, data handling, and proficiency with development tools) both help create the best Product Owner. Gaining experience and knowledge in both skills is challenging and rewarding, but the soft skills are naturally harder to define and therefore harder to measure improvement.

Product Owners Boost your soft skills and enhance your collaboration, leadership and creativity with FeatureMap.

The role of a Product Owner is to lead, defines the work flow of the project, organize and prioritize the backlog of the team and streamline the project while maintaining the conceptual and technical integrity of the product. Heaps of hard skills, glued together with that all important management of individuals via soft skills.

A product owner can however help themselves with the use of Tools which complement and enhance those soft skills. User Story Mapping, and the use of creating a map and running a mapping session with the entire team, can really help boost and compliment your backlog management or project planning.

In LinkedIn’s ‘The Most In-Demand Hard and Soft Skills of 2020’, the top three soft skills are creativity, persuasion and collaboration. Three top skills that are required in Product Owners and Project Management.

With User Story Mapping and FeatureMap, you can give your creativity a boost as you create a map with ease, layout your product in easy organized cards, columns and utilizing the basic Agile design. Linking in immediately you can super up your collaboration as you bring your team members onto the board, and your entire broader team can fill in their own user story journeys, discussing and building a map together.

Seeing the bigger, larger, broader view of a project gives your decision-making and leadership a boost.

With the broader view, and bigger picture, you can give your persuasion and leadership that supported weight and sell your decisions to your team and stakeholders.

As a Digital Product Owner, you are at the helm of the product.

You will be the one responsible for ensuring the product is on track, and the product vision has been achieved.

You will be responsible for influencing cross-functional teams.

Why not give yourself a secret weapon?

Story Mapping: A Reliable Agile Methodolgy

User Story Mapping - A Reliable Agile Methodology

Story Mapping consists of ordering a project or product into tasks and organising each one into segments so you can better understand the whole picture and make better informed decisions for timelines, resources and roadmaps.

Such tools as Trello can be great for tasks or quick lists, but when you need more than a just columns. User Story Mapping utilises an agile methodolgy, incorporates sprints and gives you a broader view across the entire project.

When it comes to backlogs it can feel overwhelming, in some cases difficult to grasp how to start or what to prioritise. At times projects can be entirely sidetracked by mismanagement of priorities and a good Story Map of a product can highlight the Minimum Viable Project.

To solve these situations a Story Map can be utilised to reduce the backlog, refocus the project and remind the entire team of the end goal.

When designing a Story Map you must look at the bigger picture. It is often sensible to set aside a period of time (hours or days) to effectively cover the vision. We have some further in depth guides and resources to read up which are linked again at the bottom of this article. But for now.. we’ll cover the basics as an intro to why Story Mapping is a reliable Agile Tool.

We have guides all across this blog, but to get you straight into it, lets do a quick theory crafting test.

You will need to set out the broad goals of the entire product… the ideals, the dreams, think big.

To best utilise Story Mapping is to tackle the entire big picture, not just a singular sprint. Do not fall into the trap of a niche narrow sprint at this stage. The power of User Story Mapping is being able to see the entire product and split it up into those sprints. To see what can the MVP, what can be the optimal, and even split the big picture into easy acessible projects.

First write out the user stories by setting out functions.

The fuctions could be “Logging in” or “Website Dev” or “Graphics Design”.

The limit is based on how you wish to organise. We suggest basic, and start simple as the beauty of working on a tool with many is the ability to adjust and change at will.

Good rules to follow:
Horizontally, set out the title and set the user story under each function.
Vertically, set out the main stories or issues related to each other.

At this stage you can then prioritise importance from left to right, and from up to down. This creates a format of the top left card, being the most important.

Once you have the information down in cads and across the board. Start to slice.

Slicing the list.

Once the stories are organised into groups and themes. You can start with slicing the list into sprints of what is the Minimum Viable Spec, or as Jeff Patton puts it — “The minimium viable product in the smallest product releases that successfully achieves its desired outcomes”.

Step 2 — You can see the sprints have seperated, clearly, what functions are required in each layer.

You can set sprints into what you need to achieve. The trick of utilising story mapping is by setting out the entire dream product, then breaking your product/project into sections of achievable, working, and required sprints.

Wait… are we done already?

Do remember, the story map is not a static beast, it can be adjusted, amended with feedback, changed and adapted to suit the needs.

With multiple team members working on it, as a team, you can start to see the end goal, the ideal product. When working as a group you will be able to clearly define what each of you need.

Too often I have seen teams all have an idea in their head, start with a map and quickly realise their shared vision was mismatched!

The simple act of making the map together re-aligned with everyone on the same page, generated new innovations and removed any potential future unnecessary friction.

Next Steps.

Some more tips for the next steps:

  • Set status of a card
  • You can set time estimations
  • Set importance of cards
  • Use colours to set a custom identifier, such as challenge or complexity.
  • Use extra columns and set sections

The use of a story map will grow with each iteration, and with each demand.

Step 3 — Expanded map with colours, descriptions, checklists, status, and time estimations.

One thing is to ensure you are always planning the entire project, clearing backlog and not focusing on individual sprints.

And all of a sudden you have a grasp of your project.

It really is that simple.

If you want to see the tool we used for the images, check out FeatureMap.co

Conversation is Crucial with User Story Mapping

In 2020 we saw the rise of Remote workers. In 2021 we saw businesses, that were ahead, embrace working from home and remote workers. With the shift, came the realisation that conversation is king when it comes to project management. Communication, communication, communication.

User Story Mapping is the tool for a team to build out, or embrace a project. It enables you and your wider team to come together and design your product in full.

In essence, a simple story idea is; write something on a card, talk about it, converse and agree on what to build.  -> Complete the build and move to the next.

It sounds simple, but in a working environment, it is normally vastly more complex. Stories end up going through multiple processes, cycles and conversations. Stories end being created with 3 main needs. A card for the business, a card for the user and a card for the developers. Luckily User Story Mapping is something that can absolutely lend itself to this process.

 

The Right Size for the Right Story

A tried and tested method to help develop your Map is utilising the “right size” method. Break down each part of the project/prodocut until it fits the “right size”.

For example, when writing a User Story Map with a team, you loosely fall into three categories:

  • The User.
  • The Business.
  • The Developer.

The user’s “right size” is a story or card that fulfills a need.

The businesses “right size” is a story which bundles features, outlines updates, themes or new products. First it is set-up as a Minimum Viable Product and following releases are the right size which helps a business achieve a business outcome.

The developer’s right size is the most efficient for designing, building and testing.

Really you can define these to your preferences, but if you are unsure, use the above outlines.

 

Big Stories Break Down to Smaller Stories

Big stories (or epics) can be broken down to smaller stories, and then again even smaller. Each sprint/epic/story/card can be defined for each group but no matter the size, they are still a story.

To break down larger stories, use conversation.

Conversation is one of the best tools for breaking down big stories.

 

Discuss and Discover

When you discuss with your team, break down each story until it fits the “right size”.

Each size will vary from business to business, and project to project, so don’t define too much. Use conversations to allow you to naturally identify the “right size”.

When you discuss, dig deep into:

  • Who the user will use your solution.
  • How the user meet their needs without your solution.
  • How it would change with your solution.
  • How your solution would look and function.
  • How long will your solution take to build.

Even after your discussed discovery session, don’t stop talking, don’t stop collaborating.

With each step, each conversation will have different teams and different conversations, in particular, the main three, so do note each evaluation will vary.

Yet with each conversation, each meeting, each get-together, this can lead to slow down, so be aware of how you plan your meetings.

With FeatureMap you are able to construct your maps and have constant, flowing conversation on each card, story or epic. Have your entire team chime in, discuss and do so remotely. Allow this process to be part of the working stage eliminating unnecessary meetings for all and saving time and money.

With each card, story and sprint you design and build, every single card will have consequences, re-explore these, discuss them, confirm them.

Conversation is King with User Story Mapping so get started, and save time and hours, Plug in your exisiting work, or start anew.